Digital Fish Market Startup, ProFish, Is Bridging The Gap Between Fish Farmers and Clients


July 26, 2021, 2:17 p.m.

In the eastern part of Ghana is a fish farm that produces 36 tonnes of tilapia yearly. It takes about 5-6 months for these tilapias to become market-ready. However, its biggest challenge is that it has no access to the market. This is a common phenomenon for a lot of fish farms scattered across the country.

A digital fish market startup ProFish is leveraging technology to promote food security and transform the fisheries industry by working with rural fisherfolks to tackle the situation.

ProFish was launched in 2018 by a group of entrepreneurs led by Caroline Pomeyie, CEO.

Through its platform Lojaanor, fish farmers can sell tilapia directly to clients. By dialing a code with their mobile telephones, fisherfolk can indicate the tonnes of fish they have harvested. On the other hand, customers can use the same code to order fish.

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The Ghanaian startup has successfully onboarded about 70 fish farmers through physical engagements and has partnered with logistics companies that deliver about 100kilos of fish products to clients.

Last year, the startup generated almost $20,000 amidst the pandemic as online orders surged. With the increase in demand for fish products, the startup plans to scale its services to other countries to consolidate its position in the fishery industry.

In 2018, the Accra-based ProFish won the Kosmos Agricultural Challenge and received $50,000 in funding. Also in 2019, the startup participated in the Pitch AgriHack and emerged winners. Since then, ProFish has become the leading fish delivery service in Ghana. The web, mobile, and USSD platform makes money from fees charged from services they provide.

tag: Agribusiness, Startup,


Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.