Egypt: Drowzy Secures Funding To Scale Its Furniture E-commerce Startup



July 30, 2020, 11:07 a.m.

Drowzy, a direct-to-consumer (D2C) furniture and home accessories startup, has secured a six-figure amount in an investment round.

Although the exact amount was not disclosed, the investment comes from an angel investor from the United Arab Emirates (UAE).

Drowzy was founded in 2017 by two Egyptian architects: Alaa Khalil and Mohamed Lotfy.

When asked how they plan to use the investment, Mohamed Lotfy explained that part of it will be used to launch a Do-It-Yourself product line, further expand in Egypt, add more products to their catalog, and hire more employees.

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Drowzy works with a number of small and medium-sized furniture workshops and mini-factories to manufacture furniture designed by the Drowzy team and then sell it on its platform.

Khalil also said the platform plans to reduce the duration of product deliveries from 6 to 10 days to 2 to 3 days by the end of 2020.

"Our value proposition is a mix of the convenience of buying online, fast delivery, affordability and durability," he added.

The startup currently sells nearly 100 products and nearly 300 stock-keeping units (SKUs) through its online platform in Egypt..

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Dorcas Benewaa Author

Dorcas is an upcoming journalist. She loves the creative arts and loves to write about startups, digital arts and issues in the tech sector.