Hello Tractor, A Nigerian Agritech Startup Joins Mastercard’s Start Path Program


Sept. 7, 2020, 4:18 p.m.

Mastercard’s award-winning virtual program, Start Path, has selected Nigerian agritech startup Hello Tractor, to be part of its initiative.

The initiative is to help series A startups scale up their businesses through Mastercard’s technology, get easy solutions and get connected to partners all over the world.

Hello Tractor, being one of 11 startups to be selected from across the world, focuses on improving the lives of farmers’ with the best agricultural services by bridging the gap between manual and mechanized farming.

The startup, currently operating in Nigeria and Kenya, allows smallholders farmers to more easily access affordable tractor services, plant on time and increase yields.

“Hello Tractor is revolutionising how farmers access tractors in a region that has been plagued by low rates of mechanization. By partnering with Mastercard through the Start Path programme, we have the opportunity to unlock additional value for our farmers by expanding their access to banking and payments infrastructure. This combination of innovations holds unlimited promise for this continent and the global south,” said Jehiel Oliver, founder of Hello Tractor.

Raghav Prasad, division president for Sub-Saharan Africa at Mastercard, said the current global shift towards digitisation and open banking was transforming the future of commerce and connectivity.

“We are particularly excited to partner with regional innovative fintechs, such as Hello Tractor, through our Start Path programme. These partnerships are crucial as we continue to build the digital economy through ongoing innovations that deliver locally-relevant payment solutions to empower communities and harness Africa’s potential,” he said.

African companies that have benefited from the Start Path programme in the past include Ukheshe, MAX, N-Frnds, Flutterwave, Kasha, mfarmPay, Netplus, Lidya and Lipa Later.

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Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.