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Nigeria: Taeillo Uses VR/AR To Sell Furniture

Digital Art

Startups

Oct. 1, 2020, 5:38 p.m.

A Nigerian e-commerce startup Taeillo, has emerged to help individuals struggling to purchase furniture, to have easy access to affordable modern furniture items in Africa.

Based in Lagos, the e-commerce startup uses AR and VR to improve the shopping experience which allows the buyers view how the products look and how they fit in whatever space they have in mind from the comfort of their homes.

They also have VR showrooms where users can visit their office, see pieces for themselves and interact with them.

Formed in 2018, the e-commerce startup was launched by Jumoke Dada, who as a masters student worked for a well-established furniture company in Lagos and realised there were no real retail brands like IKEA or MADE in Nigeria that were making furniture.

She started the company with a carpenter but now has 25 workers and has sold over 3,000 pieces of furniture, and raised a pre-seed round of $300,000 as of last year.

Dada said they are working on standardisation – strong product design, quality assurance, and production.”

“Taeillo can easily scale across Africa once the know-how is established. The same thing being done in Nigeria can easily be done in Kenya, Ghana, Rwanda… if you get the process right.”

The startup, which makes money by selling direct to consumers and has seen over US$500,000 in revenues so far, certainly seems to be getting that process right, and has ambitions to be active across the continent.

“We will stop at nothing until there is a Taeillo piece in every African home, that Africans can be very proud of,” Dada said.

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Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.

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