Sony Introduces New Smart TVs to South Africa

Digital Creatives

Sept. 16, 2020, 3:47 p.m.

Sony has announced the arrival of its new TV range which comprises the A8H, X90H, X75H and X80H 4K models. The lineup is equipped with the Android 9 Pie smart TV platform, powered by Sony’s proprietary and houses the game-changing Picture Processor X1.

“We’re excited to announce the arrival of our TVs on South African shores, which boast the latest technologies to offer an immersive entertainment experience for fans,” says Shuichi Mugitani, Head of Marketing at Sony MEA.

“The South African market is extremely important to us, which is why we’ve made it our top priority to fit this exciting new 2020 lineup with Sony’s innovative Voice Search and remarkable premium large screens – highlighting our commitment to delivering content the way creators intended. This new range of TVs is designed to deliver stunning picture quality thanks to our new Picture Processor X1 Ultimate.”

The range also features Netflix Calibrated Mode, which delivers studio-quality Netflix content straight into viewers’ homes. Each of the new models features a new Immersive Edge design concept that adopts a minimalist, noiseless stand located at the edge of the screen, so viewers can consume their favourite content unobstructed.

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Sony’s original UI menus and voice controls have also been enhanced for better daily use. Expanded voice control functions enable viewers to enjoy live TV, apps and connected devices, hands-free.

The range offers easy connectivity to most devices with Google Home compatibility, which enables viewers to simply voice-command their TV to perform actions including cast and control videos from YouTube or change the channel or volume.

Apple HomeKit and AirPlay, as well as Google Home support, seamlessly integrate Apple and Android devices with Sony’s TVs for smart home management and content streaming.

tag: Sony, Television, film, Netflix,

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