South Africa: E-hailing Platform Introduces Female Driver Option


Oct. 7, 2020, 2:16 p.m.

Local, a South African e-hailing and grocery delivery startup have recently expanded their services by providing customers with the option of choosing female drivers.

The new option, called HER, is included within the main Local app and is a ride option exclusively for women.

HER will give women the opportunity to opt for female drivers for their trips. Aside from that, it will also cater for children and members of the LGBTQ community.

Launched in 2019 by William Moshabi, Local was initially focused on providing grocery and delivery services before expanding its operations to include “HER”, as the latest addition to its list of services.

Since its launch, the platform has also extended to Johannesburg and Cape Town with 7000 drivers.

“HER” is a female-only ride option that allows women and children to travel with peace of mind knowing that the driver is female and vetted to ensure they arrive at their destination safely and comfortably,” the company said in a press release.

Additionally, the Chief Executive Officer (CEO), William Moshabi, also stated that his team has been employing a lot of female drivers to meet the increasing demand.

As a result of that, Local plans to add an additional 12,000 drivers to meet the growing demand for their service by the end of the year.

However, the option is restricted to a maximum of two passengers per ride or more at the discretion of the driver.

The app can be downloaded on the Google Play Store for Android and App Store for iOS users.

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Dorcas Benewaa Author

Dorcas is an upcoming journalist. She loves the creative arts and loves to write about startups, digital arts and issues in the tech sector.