YouTube Announces Black Voices Fund For SA Artists And Creators


Oct. 14, 2020, 3:56 p.m.

Popular video-sharing platform YouTube has announced that South African artists and creators can apply for grants from its Black Voices Fund.

Over the next three years, the global $100 million fund will offer support to Black artists and creators so that they can thrive on YouTube.

The $100m fund was first announced in June. It has since been officially named the #YouTubeBlack Voices Fund.

“Along with our commitment to amplify marginalised voices on the content side, we are also investing in product and policy changes that will continue to advance YouTube’s mission of giving everyone a voice and showing them the world,” said Alex Okosi, MD, Emerging Markets, YouTube EMEA.

Okosi adds that the Black Voices Fund will invest with the intention to “present fresh narratives that emphasise the intellectual power, authenticity, dignity and joy of Black voices, as well as to educate audiences about racial justice”.

This year, the fund will be focusing its efforts on creators within the US, Brazil and Kenya, Nigeria and South Africa.

“Our goal is to expand funding to more countries over the course of the next three years,” he adds. “Additionally, we hope to provide a consistent drumbeat of educational training, workshops, and community events to Black creators and artists globally.”

The #YouTubeBlack Voices Fund is part of the work currently underway to ensure that YouTube is a place where Black artists, creators and users can share their stories and be protected.

Artists and creators from South Africa who are interested can apply for funding here.


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Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.