5000 SMEs To Receive Digital Tools And Technology From Meta

5,000 Ghanaian small and medium scaled businesses will be privy to digital tools and technologies to create awareness for their brand through meta’s Boost with Facebook. The initiation forms part of Meta’s commitment to helping businesses grow locally and worldwide and driving economic impact across Africa.

Launched in partnership with Wineloya, a local Ghanaian Digital and Advertising agency, Boost with Facebook is Meta’s program that aims to train and equip SMEs to make meaningful connections with their customers. Since its establishment in Africa in 2017, the Boost with Facebook program has trained over 200,000 small businesses across the continent.

“We’re excited to support economic recovery in Ghana through the launch of the Boost with Facebook program, as entrepreneurship provides economic opportunities for Ghanaians and plays an integral role in driving Ghana’s economy.” Adaora Ikenze, Head of Public Policy, Anglophone West Africa, said while commenting about the launch. At Meta, we know that small and medium businesses in Ghana may be experiencing unexpected challenges during the outbreak of COVID-19, and we’re committed to providing as much support as possible. Small businesses are the backbone of the economy and pillars of their local communities, so this programme will help them strengthen their businesses during these challenging times.”

Meta has run similar programs in Nigeria, Senegal, South Africa, Kenya, Benin, Côte d’Ivoire, Cameroon, DRC, Guinea and Niger, Mali.

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