Doja Cat Collaborates With Girls Who Code To Release The First-Ever Codable Music Video

Girls Who Code is on a mission to close the gender gap in technology and to change the image of what a programmer looks like and does. The nonprofit organisation aims to support and increase the number of women in computer science by equipping young women with the necessary computing skills to pursue 21st-century opportunities.

To that end, the organisation has collaborated with Doja Cat, an American rapper and singer, to transform her new music video “Woman” into an interactive experience; DojaCode. This is the organisation’s first-ever codable music video for Girls Who Code.

Created in partnership with RCA Records, agency Mojo Supermarket and digital production studio Active Theory, this new website aims to introduce girls to coding languages in an interactive and fun way. DojaCode allows fans to unlock hidden video content while learning primary coding languages.

“Fans all over the world will get to input code via a microsite and unlock some really cool special features. It’s going to be awesome,” said Doja Cat in a statement.

Director of the “Woman” music video, child., said in a statement, “Seeing more inclusiveness in creative fields is something I’m really passionate about, so to be part of a project that gives young girls exposure to a whole new industry, while acting as creative directors of Planet Her all by using code, really means a lot.”

“We know firsthand that girls and young women are some of today’s most powerful creators and change-makers,” said Tarika Barrett, CEO of Girls Who Code, in a statement. “However, too few know that they can have a career in computer science and that it can open up an entire future of possibility to nurturing their passions.”

Users who wish to try out the link will view a futuristic image of Doja Cat, which will become pixelated while dragging the mouse over the screen. As part of the next page, users will view three different coloured stars, each of which will represent a different programming language; yellow for CSS, blue for Javascript, and pink for Python.

Users will be able to make decisions throughout and use the codes. They will be able to change the colour of Doja Cat’s nails using CSS; the colour they type in alters the colour of Doja Cat’s nails in real-time.

In another instance, users will be able to enter the name of a city to change the time of day in the video. Additionally, the video will stay true to that location’s current time.