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Egypt: Drowzy Secures Funding To Scale Its Furniture E-commerce Startup

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Startups

July 30, 2020, 10:55 a.m.

Drowzy, an Egyptian direct-to-customer (D2C) furniture and home accessories startup, has secured a six-figure amount in an investment round.

Even though the exact amount was not revealed, the investment came from an angel investor based in the United Arab Emirates (UAE).

Drowzy was launched in 2017 by two architects called Alaa Khalil and Mohamed Lotfy.

Asked how they plan to use the investment, Mohamed Lotfy explained that a part of it will be used to launch a Do-It-Yourself line of products, scale further in Egypt, add more products to their catalog, and hire more resources.

Drowzy collaborates with a variety of small and medium-sized furniture workshops and mini-factories to manufacture the furniture designed by Drowzy’s team and then sell it on its platform.

Khalil also said the platform is planning on reducing the duration for product deliveries from six to ten days to two to three days by the end of 2020

“Our value proposition is a mix of the convenience of buying online, fast delivery, affordability, and durability,” he added.

The startup currently sells almost 100 products and close to 300 Stock Keeping Units (SKUs) through its online platform across Egypt.

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Dorcas

Dorcas Benewaa Author

Dorcas is an upcoming journalist. She loves the creative arts and loves to write about startups, digital arts and issues in the tech sector.

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