Facebook’s Marketplace Launched In Nigeria



Tech World

Feb. 4, 2021, 10:32 a.m.

Facebook Marketplace, a platform for buyers and sellers within the same community to trade easily has been launched in Nigeria this week.

This places Nigeria in the list of growing countries such as South Africa, Kenya, and Ethiopia where people can easily tap on the Marketplace icon to browse and search for items, based on distance or category.

Speaking on the initiative, Adaora Ikenze, Facebook’s head of public policy for Anglophone Africa, says the launch is in line with the company’s “ongoing efforts in helping to boost buying and selling in Nigeria and connecting communities.”

The launch of Marketplace in Nigeria is aimed at harnessing the positive e-commerce wave triggered by the COVID-19 pandemic.

Ikenze suggests buying and selling activities have increased on Facebook over the last 10 months and that Marketplace “will provide people with a convenient destination where they can discover new products, shop for things they want or find buyers for the things they are ready to part with.”

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Shedding more light on how the Facebook Marketplace works, he stated that when a seller lists an item on it, they create a public listing that could be seen by anyone on the social media platform.

Only users who are at least 18 years old and have been on Facebook for some time can use Marketplace. This is done to curtail the prevalence of scam accounts that set up and immediately try to defraud unsuspecting users.

Anyone who meets the eligibility requirements can list a product on Marketplace as a seller. The seller takes a photo of the item for sale and a description of the name, price, location, and product category. When posted, the item will be visible to everyone on Facebook and not just Marketplace.

“If you’re not satisfied with an item’s condition or have doubts about its authenticity, you can decline to complete the purchase. If the seller offers to ship the item rather than exchanging it in person, keep in mind that you may not have the opportunity to verify the item before completing your purchase.” he added


tag: Nigeria, Internet, Facebook, Marketing,


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Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.