Ghanaians Can Now Run Audio And Video Ads On Spotify

In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57,9% use music apps — up from 54% last year. The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z. Like Ghana and Kenya, the Gen-Z demand is increasing, and many young people are streaming audio.

Per this background, Ad studio, Spotify’s self-serve ad platform, has rolled out in Ghana and other countries, including Kenya, Tanzania, Uganda, Nigeria, and Jamaica.

Ad Studio is a tool that allows artists, brands and businesses to run audio and video ads on Spotify efficiently. Within minutes, advertisers can create a campaign. The platform provides flexibility and control to set up and manage campaigns in real-time.

Ad Studio provides advertisers with free audio creation tools, including background music mixing, voiceover talent, audience targeting and real-time reporting.

To get started, individuals must have an Ad Studio account by signing up. Ad Studio charges on a CPM model (cost per thousand impressions), and its prices vary based on demand and selected targeting. Individuals can get started for $250 per campaign.

As a world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. This is where young people are – and where young people go, marketers follow. 71% of Spotify Free listeners are under 35, and the median age of podcast listeners is 27.