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Togo: Gozem Introduces New “Super App”


Aug. 31, 2020, 4:27 p.m.

Gozem, a ride-hailing startup based in Togo, has released its new Super App interface that consolidates all of its different services including ride-hailing, delivery, eCommerce, and an in-app wallet, into one app.

Super App will serve as an easy-to-use app interface that quickly and conveniently allows users to select the exact service they desire without delay.

“As we launched various new services and verticals over the last year, we heard from our users that if we were able to offer a holistic experience in our app, we’d offer real value by reducing friction and enhancing convenience” said Emeka Ajene, Co-founder of Gozem.

To that end, this new Super App has been a long time coming, and we’re happy to continue tailoring our products and services to local needs so that our users who live busy lives can get right to the services they want when they want them. By bringing all of our various service offerings into one common space, we are making navigating our app a lot simpler for our users,” he added.

With the Super App, customers can order a motorcycle, tuk-tuk, taxi ride, arrange the pick-up delivery of merchandise and goods and order groceries, electronics, and other e-commerce items from partner supermarkets & vendors.

Additionally, every Gozem customer has a Gozem wallet rechargeable using mobile money solutions from local telcos, making it simple to pay for all services in a secure way.

The new Super App also enables local merchants to partner with Gozem and grow their business by widening their customer base and logistic capabilities. Gozem partner merchants will gain access to Gozem’s fast-growing user base, along with a trusted network of Gozem Champions for last-mile delivery.

From a business performance perspective, Gozem expects to see increased user satisfaction, increased revenue via cross-selling, improved user retention and engagement metrics, and lower customer acquisition costs from the Super App redesign.

Moreover, the redesign is easily extendable which means that as Gozem adds new service offerings, they will be front and center in the app and easily accessible to users in the future.

“We’re excited by the early positive signs we’re seeing with the new Super App rollout. More users are already adopting more service offerings, partner merchants are seeing an increase in business, and Gozem Champions are seeing increased earnings per hour. Users really appreciate the simplicity and the redesign is already having a noticeable impact on business results,” added Ajene.

Available on Google Play and Play Store, the new app can be accessed by users in all seven cities Gozem operates in.

The startup was founded by Emeka Ajene and Raphael Dana in 2018. Since its launch, the app has recorded more than 500,000 downloads on the Google Play Store. Gozem also plans to expand its operations to Central and West Africa.

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Dorcas Benewaa Author

Dorcas is an upcoming journalist. She loves the creative arts and loves to write about startups, digital arts and issues in the tech sector.