How To Master Digital Marketing On Tiktok

Dec. 19, 2022, 4:02 p.m.

TikTok is undoubtedly the fastest-growing social media platform today. With so many previously established social media platforms trying to emulate its success, it may be a while before TikTok gets replaced. In 2021, the platform generated an estimated $4.6 billion in revenue. Today, it has been downloaded over three billion times. It's no surprise that digital marketers have turned to TikTok to boost branding and sales given its massive user base and monetisation potential.

In the coming years, professional development should include digital marketing to foster specific brand experiences that resonate with their audiences. Businesses looking to keep up with the trendy, younger audience of buyers and customers will have to invest in digital marketers that can navigate the innovative platform that is TikTok. Today, we'll look at some essential tips for digital marketing on TikTok:

Refer to TikTok's Made for TikTok

There are a lot of articles, videos, and tutorials on how to master TikTok. Even on TikTok, content creators upload tips and tricks for growing and succeeding on the platform. But what better place is there to start than the source? We've posted about their Made for TikTok content tips series in the past, and while they may not be the most detailed source of information, they're enough to get you started on your TikTok digital marketing project.

The less than ten minutes first instalment alone is enough to help you understand how better to align your content to user behaviours and trends. It's important to note that TikTok isn't like the other social media platforms, and understanding how to approach the Gen Z-filled app can make a huge difference in your digital marketing strategy.

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Content is king

Growth on TikTok is nothing like the progression often seen with platforms like YouTube or Instagram. TikTok's unique FYP (For You Page) algorithm maximizes the idea of tailored content, allowing even new users with 0 followers to go viral and achieve successful growth. The key? Content is king. Small businesses are boosting profits by being authentic on TikTok, showing customers a rare behind-the-scenes look at their business without the glamorous curation that comes with platforms like Instagram, for example.

Most viral TikTok content relies on "low effort" video productions filmed on smartphones rather than glossy DSLRs. On a platform like TikTok, your job as a digital marketer is not to create the most high-budget, elegant ads or sponsored content. TikTok users thrive on relatable content and are more than willing to spend their money on businesses they can relate to.

Follow the trends

In a saturated market of content creators and niches, everyone is trying to stand out from the crowd instead of simply following trends. Fortunately, TikTok doesn't operate on the same philosophy. Case in point, viral and trending food videos on TikTok, known as #FoodTok, are impacting grocery purchases. When baked feta pasta trended on the platform, there were 4.6 times more orders of feta, cherry tomatoes, and pasta than average during the month it was trending.

We discussed above the importance of content and how good content can take a 0 followers account to massive success overnight. This is because TikTok curates all content — old and new — under trends. This makes it easy for users to figure out what is being posted under specific trends, but it also gives you much-needed exposure, even when you don't have the following to back it up.