“As a young man growing up in Nima, I realized there were no ways to be successful except running my own business. I have assisted my sisters in selling in the market, handled a provision shop, and eventually began an uber business. My parents have always worked for people, and all I observed from their hustle was to set up my own business and attain financial freedom,” Alhassan told DT Africa about how his business began.

“ So I started selling antiques online, but the shipping cost drove me crazy, and I thought about the most accessible product I can ship with lightweight and have a cheaper shipping cost, and then I thought of socks.

“However, that decision did not sit well with people. It was hard, and I got discouraged by so many people; they said the idea would not sell, the socks were too colorful, expensive, etc. But when we launched, the socks proved very successful.”

Even after the idea proved successful, all was still not rosy for the Ghanaian founder. He encountered logistics , production, custom duties, and funding issues.

“Currently, there are no socks factories in Ghana, and I have to produce my socks from Turkey. Given that, I am working to establish the first socks factory in Ghana and all of ECOWAS, and I am already producing everything else here, including printing the fabrics. You should expect the first and only international standard socks of West Africa.”

Huzaif also owns another business that provides upcoming West African entrepreneurs with practical and results-oriented mentorship.