IKEA Partners ASUS ROG To Launch Gaming Accessories

The World’s largest furniture retailer, IKEA, and ASUS sub-brand, Republic of Gamers (ROG) have partnered to launch gaming-themed furniture and accessories to best suit the gaming community.

The joint effort has now begun yielding results, as IKEA last month, introduced a variety of gaming furniture to the Chinese market, with hopes of extending these products to the global market this year.

The new gaming range is mainly focused on gamers using a personal computer.

According to IKEA, the products are been designed by its Product Development Center in Shanghai and ranges from functionality to home gaming furniture.

The products, categorized into six includes, Huvudspelare, Utespelare, Matchspel, Gruppspel, Uppspel, and Lånespelare, wherein all Uppspel products were designed by IKEA and ROG in close collaboration.

The other five were solely produced by IKEA.

The new furniture lineup offers more than 30 products – gaming desks and chairs, a mouse bungee, a neck pillow, a drawer unit – and accessories – a mug holder, a ring light, and many more.

The company said in a statement that the gaming furniture have their own aesthetic and design-focus and with ROG's in-depth knowledge of the gaming industry, the company would want to find new ways to make gaming blend into the home.

ASUS Gaming Gear and Accessory Business Unit, General Manager, Kris Huang said that the new IKEA and ROG partnership will allow both to find new and interesting ways to delight gamers in and around the home space.

The new gaming range was launched by the company on 29 January 2021 at IKEA China and will be available at IKEA Japan from May 2021. The global sales will start in October 2021. With this IKEA will be targeting both gaming enthusiasts and professional esports athletes with the new gaming furniture.