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Intel Rebrands Its Logo For The First Time Since 2006

Tech World

Sept. 17, 2020, 1:40 p.m.

Intel, the American multinational technology company has redesigned its logo for the first time since 2006 and just its third identity refresh in the past 51 years.

The company made the announcement alongside the launch of its new 11th Gen Intel Core processors.

Intel has followed some other giant tech companies by redesigning its logo to give it a simpler and more generic look.

Intel's Chief Marketing Officer Karen Walker said in the announcement, that Intel's brand identity has remained "largely untouched" despite years of evolution for the company from developing processors to also develop software that powers artificial intelligence (AI) to the internet-of-things (IoT).

"This new brand is not only representative of the technology we create, but also an embodiment of the human spark of ingenuity and innovation that runs through the company," Walker added.

The new logo is minimalistic, has a white typeface, and is no longer enclosed in a swirl as the previous one was. However, it still maintains its blue colour, lower case letters and square capped “i”.

It also has a wider palette of the color blue, and also has the little square dot above the letter “i” changed to blue.

Aside the logo, the company also announced a new chip brand called Evo, which is meant to integrate Intel's graphics processor and be featured in the highest-end laptops.

Find video to changes in the logo

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Dorcas

Dorcas Benewaa Author

Dorcas is an upcoming journalist. She loves the creative arts and loves to write about startups, digital arts and issues in the tech sector.

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