Jiji Kenya Deploys AI On Its Platform To Improve Online Safety And Drive Sales
Aug. 9, 2021, 2:52 p.m.
Jiji’s real estate category commands $7billion in the whole of Africa, which leads among all other categories according to Maksym Golubev, Jiji Kenya’s Country Manager.
In line with this, Jiji has taken measures to improve online experience, ensure safety for property buyers, and drive sales for property sellers on its platform.
The classifieds marketplace has deployed artificial intelligence tools and algorithms based on user behavior that track suspicious ads and automatically block them.
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"We are committed to continuing to help our sellers create more effective ads and cater to the increasing buyer demand in various locations within the country. Sellers will continue enjoying more effective and highly targeted premium services that will increase prominence and exposure to the more than 10 million visitors on our site.”
“We therefore need to fasten a few buttons in our bid to continue being the classifieds leader in the region. Our mission is to ensure that we provide an enabling platform that safely and sanely leads you to the right property, based on your needs and the seller is able to reach you faster and easier than ever before.”
“We boast of over 42,000 listings in our property category, which is the highest among all our competitors in Kenya. The above will enable sellers to increase their revenue by tapping into our site’s traffic by making it easier to connect to the right buyers,” Jiji says.
tag: Artificial Intelligence, real estate, online markets, Kenya,
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Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.