Jiji Undergoes An Extensive Rebranding As It Unveils A New Vision, Mission, And Brand Style


Sept. 16, 2021, 2:28 p.m.

Jiji has rebranded extensively and at the center of it is a change in the company’s vision, mission, and position. The rebranding falls in alignment with the company’s growth, development, and vision for the future. Jiji aims to strengthen its young, friendly, and extraordinary corporate image.

A unique design feature, named Ji-spots, has been designed to represent Jiji’s diversity in its service offerings. They also mention that such elements and the new palette best describe the main difference of their classifieds platform from online shops or marketplaces.

The latest Jiji brand includes a new tagline, “Because Deals Can Be Easy.” It represents the ease of using the Jiji platform in whatever service one chooses, whether it is buying, selling, hiring, renting, swapping, etc.

Jiji is looking forward to opening up new levels of making deals between people and building an even stronger community where anyone can feel satisfied and safe.

Vitalii Sharovarov, Jiji Africa’s CMO said, “The new brand reflects Jiji’s focus on customer satisfaction and ease of online shopping. Our dream is to live in a world where people can afford everything they need. To fulfill this, we created a platform where people can find other people with the right solutions, be it a product, a job, or a service. With us, anyone can exchange, sell and buy anything based on their needs, budget, and circumstances. We are for satisfying needs and against frustration.”

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Anton Volyanski, Jiji Africa’s Founder, says, “We have been planning the rebrand for some time. It coincides with a period of strong growth in our company and a period of unprecedented change in the way e-commerce is marketed, especially with the post-COVID wave. We have always tried to be innovative with marketing, and the evolution of our brand underpins this. We wanted a modern and adaptable style but with links to our African heritage. This is important for our clients, and so it is crucial for us.”

Yuliy Shenfeld, Jiji Nigeria’s Country Manager said, “This rebrand represents a significant step in the company’s evolution. We are redefining who we are, driving change, and shaping the future of the e-commerce industry. Our brand ethos has always been built on trust, credibility, and customer-centricity. That’s what’s kept our business running seamlessly for the past year. In addition, we pride ourselves on our ability to connect buyers and sellers in a free classifieds site.”

Valeriia Kupreichuk, Jiji Africa’s Brand Manager adds “We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform.”

With a network of five markets across Africa, including Nigeria, Uganda, Tanzania, Kenya, and Ghana, Jiji gets approximately 1.6 Million+ active ads and 2.5 Million buyers monthly.


tag: Africa, Online Business, ecommerce, Jiji,


Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.