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Manchester United Teams Up With Tezos To Announce First Digital Collectibles

News

Nov. 17, 2022, 4:28 p.m.

English Premier League giants Manchester United have taken a bold step by announcing an upcoming launch of its first-ever digital collectibles.

With over 140 years of history, the Club has taken a significant step into the future by introducing digital collectibles powered by Tezos.

According to the announcement, The initial drop of digital collectibles (NFTs) will be gifted to fans, with paid collections coming later.

Manchester United Football Club (MUFC) is a giant of European soccer, and among the most successful sports teams in the world, with over 60 major trophies won and more than one billion fans all over the planet.

Much like the football traditions of the old, such as collecting match programs, club badges, and sticker books, fans will soon have the option to collect this new type of digital memorabilia. The first digital collectible is being gifted to fans by a Tezos-powered platform. With the support of the Tezos Foundation, we will join fans on their journey into this new world, with the Club providing education and guidance along the way. - Phil Lynch, CEO of Digital Products and Experiences, MUFC

Fans interested in learning more about Manchester United's first-ever NFT drop are invited to sign up for the Club's new Discord channel via manutd.com/collectibles.

According to the Club, 'fans who claim a digital collectible from the Tezos platform will unlock access to communities on Discord, where they can submit creative ideas for future digital collectibles and share matchdays in the new, fan-led, virtual community.

After the initial drop of free digital collectibles, paid collectibles will be announced 'later in the season, the first of which will cost £30, with 20% of the proceeds going to the Manchester United Foundation. These collections 'will each feature a different design, all taking inspiration from the Club's history, with some unlocking other fan experiences.

Manchester United Football Club announced its partnership with Tezos back in February. Since then, the Tezos logo has become a familiar sight on the training kit of both the men's and women's teams.

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Tezos is also different from other blockchains in that it can seamlessly evolve, with regular updates designed and approved by its global community of users and developers.

In addition to the Tezos branding on the Club’s training kit, the partnership will also include several new fan experiences built on the Tezos blockchain and a pledge to support the Manchester United Foundation with ongoing donations in Tez, the native currency of the Tezos blockchain, to train, educate and inspire young people within the local community.

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tag: NFT, Manchester United, Tezos, Digital Collectibles,

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Enoch Siaw Ntiamoah Author

Enoch is a content writer for Digital Times Africa, who is passionate about writing interesting topics in Entertainment, Sports and General News