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Online Marketplace Themed “Made In Ghana Concept Shop” Has Been Created For Ghanaian Women

News

March 26, 2021, 4:07 a.m.

An online marketplace themed “Made in Ghana Concept Shop” has been created for Ghanaian women who own businesses.

This gives Ghanaian women who own businesses the opportunity to seamlessly promote their products digitally and connect with customers globally.

The project took place after The Ghana Enterprise Agency (GEA), formerly the National Board for Small Scale Industries (NBSSI), Mastercard Foundation, and Lokko House Limited partnered to create a retail shop and an online marketplace.

The “Made in Ghana Concept Shop” will host and market products from targeted MSMEs within the categories: Ghanaian-owned/led businesses, women-owned/led businesses, businesses with a minimum of five employees (both permanent and casual), Startups owned by women, and unique product offerings.

Lokko House Limited, a Ghanaian enterprise that promotes urban art, fashion, and creative culture, will lead the initiative which falls under GEA and the Mastercard Foundation’s Young Africa Works in Ghana MSME Business Acceleration (MBA) program.

In a press release CEO of GEA, Mrs. Kosi Yankey-Ayeh stated that the goal was to support women entrepreneurs with brand building, business promotion, and access to new markets.

“There is an increasing need to develop initiatives that allow women entrepreneurs to scale their businesses and to access new markets. We are aware that the empowerment of women and their businesses tend to have a strong multiplier effect on the wider community.

“That is why we are launching this initiative to help open new market opportunities and increase revenues for MSMEs that are owned and led by women. This opportunity couldn’t have come at a better time, as we commemorate Women’s month,” she said.

Qualified business owners will also be exposed to capacity building in branding and digital marketing to increase their revenue earnings while unlocking sustainable job opportunities for Ghanaian youth.

Qualifying business owners can visit www.nbssi.gov.gh/youngafricaworks to complete the MBA component application form and apply for the program.

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Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.

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