South Africa: Newly Launched Ride-Hailing Service Promises Drivers 40% Profit Share



Aug. 20, 2020, 2:31 p.m.

A local startup in South Africa has launched a ride-hailing mobile application platform that promises drivers better payment compared to that of other competing ride-hailing apps.

As a disruptor in the current ride-hailing industry in the country, the app, called Taxi Live Africa, recognizes their drivers as shareholders by offering them 40% of the profit share accrued.

It also offers a less expensive price per kilometre for users. The platform is defined as a South African owned business, with an app developed for the Pan-African market on its website.

Founder of Taxi Live Africa, Luvuyo Ntshayi attributed the reason for developing the app as a belief in “ socialism and creating real entrepreneurs in our society”.

Additionally, drivers also pay only 15% commission per ride, which is also lower than the commission rates on other ride-hailing apps.

Safety-wise, both drivers and passengers have an SOS button within the app that they can use to signal the police. Both drivers and passengers also have access to support 24/7 via the app.

It also has a built-in ride-sharing feature for users who would prefer to split their fares. Ntshayi also stated that his team is working find a supplier to provide all drivers with dashcams.

Under the rental services option in the app, users can book rides and larger vehicles for planned trips.

Its “wallet” option can also be topped up by either drivers and users. This ensures that users are able to budget for trips when using the Taxi Live Africa app.

Currently, Taxi Live Africa is only available in Johannesburg and Durban, with plans to roll out to other cities after enough drivers are registered.

Taxi Live Africa can be downloaded on Google Play Store and App Store.

Do you have an article that can be relevant to the African Tech space?

Submit your news stories, articles or press releases to


tag: Transportation, startups, Business, south africa,


Dorcas Benewaa Author

Dorcas is an upcoming journalist. She loves the creative arts and loves to write about startups, digital arts and issues in the tech sector.