Staqs Wants To Elevate Customer Journey Experience With A Conversational AI


Oct. 18, 2021, 12:06 p.m.

It may seem obvious, but there is a difference between answering a question and holding an intelligent conversation. An engaging exchange will not only improve the customer experience but will also deliver the data to help businesses increase their bottom lines. To achieve this, the user interface needs to be as human-like as possible.

Given this, Staqs, a Ghanaian startup, is on a mission to transform the way people and companies grow. They offer a full stack of inbound service and ops software that help businesses put customers at the center of their growth, all backed by their custom-built solutions. “We are a Conversational AI providing Conversational AI solutions and integrations into already existing enterprise platforms,” the startup said.

Staqs applications are integrated directly into the already existing systems of a company, allowing the startup to work with the business to ensure it is deployed to a cloud solution so that traffic can be managed when the user base exceeds the expected.

Conversational applications are gradually infiltrating all aspects of everyday life, so it makes sense to ensure that you can easily port your conversational applications to existing and future devices. While it is easy to state that applications can be built to run on a variety of platforms or services, all too frequently, each one requires a completely new build. Investigating now how much of the original build can be reused may save significant resources in the long term.

In addition to the cross-platform capability, the application supports business consumers as they swap from one device to another during the day. Seamless persistence of conversations increases engagement and customer satisfaction.

Staqs assists brands amplify engagements through designs and integration of conversational AI into various social channels like Whatsapp, Facebook, Instagram, Websites, etc, and voice channels like Alexa, Google Home, Apple Siri, among others.

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People reveal vast amounts of information in conversations. Their individual preferences, views, opinions, feelings, inclinations, and more are all part of the conversation. This information can then be fed back into the conversation to increase engagement, used to train and maintain a business conversational AI interface, and analyzed to deliver actionable business data.

“ That is why it is so important that enterprises maintain ownership of their data. It is surprising how many development tools allow businesses to create chatbots etc, but do not provide any of the details of the conversation, just the outcome, such as a pizza delivery order."

“ With our big competitors like Botsify, Kommunicate, We believe giving the brand its data and tools is relevant. So we do not just give you the platform to design Conversations but we work with your team to design and integrate which gives you total control but that speaking we always have to rewrite new tools which are good in a way for personalization but increase our integration time, which is also a bigger cost since the number of contracts we will be able to attain and execute is a relative success measure.”

“ A lot of brands are not building personalized conversational AI solutions, which means we have a higher percentage of winning contracts from big brands to work on such projects. The number of successful contracts we attain and execute can be a definite measure of success for us,” Staqs said.

For now, Staqs is opened to individuals with the financial capabilities to invest in the company.


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Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.