Uber Celebrates 6 Years Of Innovative Mobility Solutions In Ghana

Press Release

June 22, 2022, 1:08 p.m.

Six years ago, Uber hit the streets of Ghana and is now helping thousands of riders get rides across Accra, Kumasi, Cape Coast, and Takoradi, celebrating its contribution to local economic growth and empowerment.

Increasing economic access through digital entrepreneurship

To celebrate this momentous occasion, Uber ran a three-month competition for drivers who use the Uber app in Ghana to find and reward the top six performing drivers. Each driver received a 43-inch Nasco TV, a GHS400 fuel voucher, and Melcom shopping vouchers for GHS1,000. Congratulations to Appiah Samuel Ohemeng, Kemevor Divine, Justice Attigah, Bimpeh Prosper, Edimah Peter, and Tetteh Edmund, who are some drivers who emerged as winners in the competition.

While digital entrepreneurship is flourishing in Ghana, with over 60 digital platforms offering unique earning opportunities, Uber understands that access to finance to grow these independent businesses remains a challenge. This is why Uber has worked to increase access to car ownership for drivers through its partnership with Moove, a vehicle solutions company where drivers have access to flexible rental and drive-to-own options.

Marjorie Saint-Lot, country manager for Uber in Ghana and Ivory Coast, explains, "Drivers are at the heart of our operations, and we succeed when they succeed. We are aware that several other economic factors, including fuel price increases, impact the cost of moving people and goods. We take drivers' concerns seriously and actively engage on issues which impact their business."

"In January, we lowered our service fee to 20%, followed by a trip fare increase across Kumasi and Accra to maximize earnings for drivers using the platform. Our commitment to them is to continuously find ways of maximizing their earning potential while meeting the needs of riders," Saint-Lot adds.

Uber has also launched new product offerings such as Uber Connect, a peer-to-peer delivery option. Uber has witnessed a growing number of small businesses using this option to improve customer service reliability.

Meet those behind the wheel

Drivers in Ghana are excited about what Uber has to offer. It's not just about creating economic opportunities for individuals but also helping drivers build their small businesses. Alexander Nii Bortey, a driver in Ghana, who, before driving on the Uber app, had been out of work for some time, says that Uber came as a flexible opportunity for him to make money. A year later, he is still enjoying it. "Driving on the platform has helped me a lot. I have a family, and I need to put food on the table and take care of them. It was tough to make ends meet before I joined, but since I started driving on the Uber app, I have been able to do this consistently while still making time for my family", says Bortey.

Kojo Blaise, who has been driving on the Uber platform, says he has gained a lot of exposure and met many different people he has learned from, and they, too, have learned from him. He further adds, "The Uber platform is secure because of safety features such as the 'Verify Your Ride' option, which provides an extra layer of protection to ensure that the rider gets into the right vehicle with the right driver."

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Safety at the tap of a button

Safety continues to be a top priority as the business continues to grow and the offerings increase in the region. All Uber products carry door-to-door safety features such as a driver in-app emergency button, Injury Protection, 24/7 support, and driver background checks and screenings. Uber also launched Rider Selfies in response to driver feedback on rider verification. This intelligent safety feature prompts cash riders to share a selfie before requesting their first cash trip. This all takes place within a few seconds. The goal is always to provide innovative products and services to help improve the experience for the Uber community.

Saint-Lot concludes, “The country’s accelerated infrastructure development and entrepreneurial culture has inspired us to continue to provide people across Ghana with an affordable, easy and flexible choice to move around the city stress-free. We look forward to the exciting prospects presented by the opportunities in the country. We are eager to continue our work with stakeholders and policymakers to ensure that we drive our vision for urban mobility forward.”

About Uber

Uber’s mission is to help - everywhere and for everyone. We started in 2009 to solve a simple problem - how do you get a ride at the touch of a button? With over 10 billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars. Uber is available in over 54 cities in Sub-Saharan Africa (Cape Town, Durban, Joburg, Pretoria, Gqeberha (formerly Port Elizabeth), East London, Polokwane, Cape West Coast, Worcester, Emalahleni / Middelburg, Garden Route, Rustenburg, Potchefstroom, Mbombela (formerly Nelspruit), Newcastle, Mthatha, Thohoyandou, Upington, Margate, Richards Bay, Welkom, Phuthaditjhaba, Ermelo, Queenstown, Nairobi, Mombasa, Nakuru, Ibadan, Port Harcourt, Lagos, Abuja, Benin City, Abidjan, Kampala, Accra, Kumasi and). Overall, the Uber network is available in over 10 000 cities in over 65 countries. To request a ride, users must download the free application for Android, iPhone, and Blackberry 7 or register for Uber at www.uber.com/go. For questions, visit www.uber.com


tag: ride-hailing, Uber, Transportation, ghana, App,


Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.