Vodafone Ghana And Invest In Africa Collaborates To Assist SMEs Improve Their Digital Skills


July 7, 2021, 11:52 a.m.

Vodafone Ghana and Invest in Africa have collaborated to assist local businesses and SMEs to improve their digital skills.

The collaboration will give local SMEs custom-tailored digital solutions to help them adjust to the COVID-19 pandemic’s disruptions, continue communicating with customers online and develop their operations.

It is in hopes that the collaboration will open doors for an expansion that will benefit businesses to adapt, develop new skills, and succeed in the new digital economy as a result of the digital acceleration brought on by COVID-19.

Given this, the two collaborators will provide SMEs in the country with two customized ICT solutions. A simple web and mobile application designed for traders to manage their inventory, track and receive payments called Red Trader and Your-Business-Online, a proposition designed for SMEs to increase their market reach via tailored digital marketing offerings such as website design, e-commerce integration, and more.

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“This alliance signifies the coming together of two prominent organizations both committed to Africa’s long-term sustainable growth. Our mission at IIA is to act as catalysts for SME growth and competitiveness, and one of the ways we do that is by bringing together large corporations that want to use their local purchasing power for good with local African businesses in order to attract investment, create jobs, build capacity, and diversify the economies in which we operate,” Carol Annang, IIA’s Ghana Country Director said.

Tawa Bolarin, Director of Vodafone Business also speaking on the partnership said that the partnership is a win for local businesses as it will provide solutions needed for market reach.

“The partnership between Vodafone Business and IIA is a big win for local businesses because both institutions share a common commitment to transforming businesses through innovative digital solutions.

Invest in Africa (IIA) is a not-for-profit organization with the vision to create thriving African economies. Working in partnership with both private and public sector companies, IIA more effectively identifies and tackles the challenges of doing business in Africa, delivering more impactful and cost-efficient solutions.

IIA is focused on job creation and improving the business environment for both investors and local SMEs. Our priority is to increase the linkages between large international and domestic companies and smaller local businesses and increase access to skills, markets, and finance.

Vodafone Ghana, formerly Ghana Telecom, also, is the national telecommunications company of Ghana. The company in Ghana operates under Vodacom Group - Africa's leading mobile telecommunications company. As of January 2020, it had around 9.3 million mobile voice subscribers, representing 13.81% of the Ghanaian market shares.


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Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.