WestlionCo Embarks on a Pre-launch Training Program Dubbed: "Youth Entrepreneurship Training Series" - YETS

Press Release

Aug. 11, 2022, 11:36 a.m.

WestlionCo is an Africa-centered Entrepreneurship Hub that serves as a fulcrum of growth, capacity building & acceleration for budding African entrepreneurs. The hub provides an inspiring environment that supports and guides entrepreneurs to start, nurture and scale their businesses in Africa's often hostile economic environments.

According to Gifty Boatemaa Annan, Co-founder of WestlionCo, the hub is dedicated to furnishing start-up owners with the skills, mindset, and experiences required to build globally competitive enterprises.

The Youth Entrepreneurship Training Series (YETS) is a pre-launch program designed to build and equip aspiring and active entrepreneurs with the much-needed skillset for business success at zero cost. Target trainees should fall within the 18-35 age bracket.

The upcoming training is structured in three phases, spanning 2 different months, August – September 2022, and will be held at the WestlionCo Facility located at North-Legon, opposite Wisconsin University.

  • Phase I - Entrepreneurial Leadership & Communication Toolbox [Aug 06, 2022]
  • Phase II - Digital Marketing for Entrepreneurs [Sept 03, 2022]
  • Phase III - Pitch Your Niche: Raising Capital for your Business [Sept 24, 2022]

Phase I - Entrepreneurial Leadership & Communication Toolbox

This training session provides an introduction to our series on Youth Entrepreneurship. Suitable for potential & existing entrepreneurs, corporate workers, and individuals of all backgrounds & skill levels. 

One of Ghana's sought-after Professional Development Experts will facilitate the training, John Affaidzi Appiah - CEO of A-League Consult.

Key Training Areas;

  • Mastering Emotional Intelligence
  • Professionalism & Work Ethics
  • Communicating Effectively
  • Leaders Who Matter

Event Details:

  • Duration - 10:00am - 1:00pm GMT (3 Hours)
  • Venue - WestlionCo (Opp. Wisconsin Main Entrance)
  • Rate - FREE!!!!

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Phase II - Digital Marketing & Social Media Marketing for Entrepreneurs 

In today's technology-driven world, operating a business with minimal/no social media presence could be the fastest way of committing organizational suicide. Social media has become an essential tool and well-structured bridge to reach clients faster and cost-effectively.

Our Social Media Management training will provide trainees with game-changing social media techniques for proficient advertisement in an increasingly competitive fashion.

  • Maximizing your online presence
  • Defining your brand's Voice, Message, and Personality
  • Determining your Target Market & Performing Customer Discovery
  • Improving Customer Insights & Engagements
  • Increasing Brand Visibility & Brand Loyalty
  • Using tools, tips, and tricks for Content Creation and Curation
  • Higher Conversion Rates & Impressive Search Engine Rankings

Phase III - Pitch Your Niche: Raising Capital for your Business

Our Pitch Your Niche Training is open to aspiring and active entrepreneurs and is an effective guide to securing funding for your business.

  • Pitch Readiness and Company Valuation
  • Developing winning investor pitches
  • Capital structure for new ventures
  • Early stage and later-stage funding
  • Dilution and non-dilutive funding sources.

Trainers for subsequent training will be announced shortly after our first training with John Affaidzi Appiah.

We look keenly forward to building long-lasting relationships with these entrepreneurs for growth and sustainability.


tag: Hubs, Funding, African businesses, Entrepreneurship,


Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.